The promotional mix element that allows for the most immediate and precise feedback from the customer is:
A)advertising
B)sales promotion
C)direct marketing
D)public relations/publicity
E)personal selling

Question

Quizplus · Accepted Answer

Personal selling involves direct interaction between the salesperson and the customer, allowing for immediate feedback and the ability to address customer concerns or questions on the spot.

The Promotional Mix Element That Allows for the Most Immediate