When an organization systematically plans and distributes information in an attempt to control and manage the nature of the publicity it receives and its image,it is engaging in a function known as:
A)image management
B)advertising
C)integrated marketing
D)public relations
E)sales promotion

Question

Quizplus · Accepted Answer

The function described in the question is that of public relations, which involves managing the organization's relationship with the public and distributing information in a strategic manner to control its image and reputation. Image management, advertising, integrated marketing, and sales promotion are all related and important functions, but they do not specifically refer to the management of an organization's public image and communication.

When an Organization Systematically Plans and Distributes Information in an Attempt