A review of a movie in Newsweek magazine or on the Good Morning America television show is an example of:
A)personal selling
B)publicity/public relations
C)promotion
D)advertising
E)media-selling

Question

Quizplus · Accepted Answer

A review in a magazine or television show is an example of publicity or public relations, which involves generating positive media coverage for a product or service without paid advertising. Personal selling involves face-to-face communication between a salesperson and a potential customer to persuade them to make a purchase. Promotion is a broader term that encompasses various marketing tactics, including advertising, personal selling, and public relations. Advertising involves paid promotion through various media channels such as print, radio, TV, or online. Media-selling is not a common term in marketing and does not apply in this context.

A Review of a Movie in Newsweek Magazine or on the Good