The first step in the IMC planning process is:
A)the situation analysis
B)budget determination.
C)a review of the marketing plan
D)specification of communications objectives
E)development of the promotional mix strategies

Question

Quizplus · Accepted Answer

The first step in the Integrated Marketing Communications (IMC) planning process is a review of the marketing plan, which provides the foundation for developing the IMC strategy by understanding the overall marketing strategy and objectives.

The First Step in the IMC Planning Process Is