A marketing plan usually includes all of the following EXCEPT:
A)a program for implementing marketing strategy
B)criteria and procedures for the hiring all marketing personnel
C)a way to monitor and evaluate performance
D)the establishment of marketing objectives
E)a detailed situation analysis

Question

Quizplus · Accepted Answer

While a marketing plan includes information on hiring guidelines and may recommend specific criteria for hiring, it does not typically include all of the procedures for hiring all marketing personnel. This information is usually contained in separate human resources documents or policies.

A Marketing Plan Usually Includes All of the Following EXCEPT