An external situation analysis could include all of the following EXCEPT:
A)a competitive analysis
B)a hierarchy for firm's marketing and promotion departments
C)a review of legal and regulatory factors
D)an analysis of overall economic trends in society
E)an analysis of consumer purchase patterns and behavior

Question

Quizplus · Accepted Answer

A hierarchy for a firm's marketing and promotion departments is not part of an external situation analysis as it is an internal factor. The other options listed are all external factors that can influence a company's marketing strategy.

An External Situation Analysis Could Include All of the Following