According to the IMC planning model,:
A)promotional mix elements share a set of objectives and a strategy for meeting these objectives
B)objectives and strategies for each promotional mix element are based on advertising goals
C)budgeting is done only for advertising
D)it is important to monitor,evaluate,and control the promotional program to determine how well it is meeting communications objectives
E)the internal and external situation analysis is done after the budget is determined

Question

Quizplus · Accepted Answer

The IMC planning model emphasizes the importance of monitoring, evaluating, and controlling the promotional program to determine how well it is meeting communications objectives. This is an ongoing process that helps to ensure that the promotional mix elements are working together effectively to achieve the desired outcomes. Budgeting is an important part of the planning process, but it is not the only consideration, and it should be informed by the overall objectives and strategies for the promotional program. The internal and external situation analysis should be done at the beginning of the planning process, before the budget is determined, to inform the overall strategy and approach. Therefore, options A, B, C, and E are incorrect.

According to the IMC Planning Model