Which of the following is NOT a good example of a communications objective?
A)to create awareness of the attributes of a brand or product
B)to create a favorable attitude about a product
C)to develop consumers' intentions to purchase a product
D)to create awareness about a new brand
E)to increase sales volume

Question

Quizplus · Accepted Answer

Increasing sales volume is a business objective, not a communications objective. Communications objectives focus on creating awareness, changing attitudes, and driving specific behaviors related to a product or brand.

Which of the Following Is NOT a Good Example of a Communications