The final stage of the IMC planning model is:
A)budget determination
B)the development of the media strategy
C)analysis of communication process
D)integrating creative strategies
E)monitoring,evaluation,and control

Question

Quizplus · Accepted Answer

The final stage of the IMC planning model is monitoring, evaluation, and control. This stage involves tracking and assessing the effectiveness of the integrated marketing communication plan and making necessary adjustments and corrections to improve its performance. It also helps in setting benchmarks for future marketing initiatives, optimizing budget allocation, and identifying areas of improvement.

The Final Stage of the IMC Planning Model Is