What is the next stage in the IMC planning process,once marketing and communication objectives have been set?
A) budget determination
B) implementation of those objectives
C) media selection scheduling
D) recruitment of marketing and promotion personnel
E) development of the IMC program
Correct Answer:
Verified
Q102: An external situation analysis could include all
Q103: An internal situation analysis looks at all
Q104: The development of the advertising message that
Q105: _ refer to what is to be
Q106: _ should be the guiding force for
Q107: According to the IMC planning model,:
A)promotional mix
Q109: Which of the following is NOT a
Q110: The final stage of the IMC planning
Q111: According to the planning model presented in
Q112: The situation analysis stage of the promotional
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