According to the planning model presented in the text,the most involved and detailed step of the promotional planning process is:
A)reviewing the marketing plan and situation analysis
B)determining the promotional budget
C)developing the integrated marketing communications (IMC)program
D)monitoring,evaluating,and controlling the promotional program
E)determining the media strategy

Question

Quizplus · Accepted Answer

Developing the integrated marketing communications (IMC) program is the most involved and detailed step of the promotional planning process. It involves identifying and selecting appropriate communication tools and channels to reach the target audience, developing the message to be communicated, and integrating various marketing communication tools such as advertising, sales promotion, public relations, and personal selling into a cohesive and consistent program. This step requires careful planning and coordination among various departments and stakeholders involved in the marketing communication process to ensure that the message is delivered effectively and efficiently to the target audience.

According to the Planning Model Presented in the Text,the Most