The development of the advertising message that the marketer wants to convey to its target audience is called _____,and the determination of which communications channels to use to deliver the message is _____.
A)creative strategy;media strategy
B)media strategy;message strategy
C)the marketing program;the communications program
D)the Five Cs;the 4 Ms
E)message strategy;channel strategy

Question

Quizplus · Accepted Answer

Creative strategy involves the development of the advertising message that the marketer wants to convey to its target audience. Media strategy involves the determination of which communications channels to use to deliver the message.

The Development of the Advertising Message That the Marketer Wants