_____ refer to what the firm seeks to accomplish with its promotional program and are often stated in terms of the nature of the message to be communicated.
A)Communication objectives
B)Sales quotas
C)Advertising platforms
D)Shaping goals
E)External analysis factors

Question

Quizplus · Accepted Answer

Communication objectives refer to the specific goals that a promotional program aims to achieve through its message. They are often stated in terms of what the message should communicate, such as increasing brand awareness, changing consumer attitudes, or promoting a new product feature. Sales quotas, advertising platforms, shaping goals, and external analysis factors are all different concepts that are not directly related to communication objectives.

_____ Refer to What the Firm Seeks to Accomplish with Its