_____ refer to what is to be accomplished by the overall marketing program and is stated in terms of sales,market share,and profitability.
A)Communication objectives
B)Marketing objectives
C)Advertising platforms
D)Segmentation approaches
E)External analysis factors

Question

Quizplus · Accepted Answer

Marketing objectives refer to what the company hopes to achieve through its overall marketing program, including sales, market share, and profitability. Communication objectives refer to specific goals for communication activities, such as increasing brand awareness or generating more leads. Advertising platforms refer to the different media and channels used to reach the target audience. Segmentation approaches refer to dividing the market into different groups based on characteristics such as demographics or behavior. External analysis factors refer to the external environmental factors that can impact the company's marketing plan, such as economic conditions or competitive threats.

_____ Refer to What Is to Be Accomplished by the Overall