_____ is a promotional mix element that allows for direct contact between a buyer and seller and allows a message to be modified according to the needs or reactions of the customer.
A)Advertising
B)Direct mail
C)Public relations
D)Sales promotion
E)Personal selling

Question

Quizplus · Accepted Answer

Personal selling is the promotional mix element that allows for direct contact between a buyer and seller and allows a message to be modified according to the needs or reactions of the customer. This can be through face-to-face meetings, phone calls, video conferencing, or other personalized interactions. Personal selling allows for a more tailored approach to selling and can help build relationships with customers.

_____ Is a Promotional Mix Element That Allows for Direct