The _____ is a written document that describes the overall marketing strategy and programs developed for an organization,product line,or brand.
A)promotional plan
B)marketing plan
C)communications plan
D)marketing audit
E)situation analysis

Question

Quizplus · Accepted Answer

A marketing plan is a written document that outlines the overall marketing strategy and programs developed for an organization, product line, or brand. It includes analysis of the current situation, target market, marketing mix, budget, and implementation and control measures. A promotional plan focuses specifically on the promotional activities of the marketing plan, while a communication plan outlines the communication strategy and tactics for a specific campaign or initiative. A marketing audit evaluates the effectiveness of the organization's overall marketing effort, and a situation analysis is a component of the marketing plan that analyzes the internal and external factors that affect the organization's marketing performance.

The _____ Is a Written Document That Describes the Overall