Question 1

Many media experts believe that longer advertisements and news spots would solve the
problem of negative advertising.

Accepted Answer

Longer advertisements and news spots do not inherently solve the problem of negative advertising, as the content and intent of the message are more critical factors than the duration.

Question 2

A sample is any group or organization that shares the same views.

Accepted Answer

A sample is a representative selection of individuals or objects from a larger population, not necessarily a group or organization with shared views.

Question 3

Focus groups are an example of scientific polling.

Accepted Answer

Focus groups are a qualitative research method and not a scientific polling technique. Scientific polling is a quantitative research method that involves using statistical techniques to gather data from a large and representative sample of a population.

Question 4

Choosing a relatively small number of cases to be studied for information about the larger population is a process known as sampling.

Accepted Answer

Sampling involves selecting a subset of cases from a larger population to gather information about that population. This subset represents the population to some degree and allows for inferences to be made about the larger group.

Question 5

Today, the internet is the most influential agent of political socialization.

Accepted Answer

The answer of Today, the internet is the most influential...

Question 6

People in lower economic brackets have the highest voting rate.

Accepted Answer

This statement is false. People with higher incomes tend to have higher voter turnout rates. However, this can vary depending on other factors such as age, education level, and race.

Question 7

The American public's trust in the news media remains high.

Accepted Answer

According to a Gallup poll in 2020, only 9% of Americans have "a great deal" of trust in the media, while 33% have "not very much" or "none at all" trust. Therefore, the statement that the American public's trust in the news media remains high is false.

Question 8

Over the past five decades, the majority of people have gotten their news from television.

Accepted Answer

According to various surveys and studies, including a 2018 Pew Research Center report, the majority of people have consistently reported getting their news primarily from television for the past five decades. However, recent trends suggest a shift towards digital sources such as online news outlets and social media platforms.

Question 9

The exit poll indicates changes in voter preferences from election to election.

Accepted Answer

The answer of The exit poll indicates changes in voter...

Question 10

In addition to voting, working for a political party or belonging to a political club are forms of political participation.

Accepted Answer

Working for a political party or belonging to a political club are both forms of political participation. While these activities may not directly involve casting a vote, they can still have a significant impact on the political process and help to shape public policy.

Question 11

Evaluate the role of political socialization on the formation of political culture in America.What is the function of political socialization in a democracy?

Accepted Answer

The answer of Evaluate the role of political socialization on...

Question 12

Polling organizations allow themselves a margin of error of 5 to 10 percent.

Accepted Answer

Polling organizations typically allow themselves a margin of error of around 3 to 5 percent, not 5 to 10 percent.

Question 13

Explore the influence of the Internet - and more specifically websites - on presidential campaigns in the future.Evaluate what you think the Internet's role should be.Will it advance or hinder political participation? Democracy?

Accepted Answer

The answer of Explore the influence of the Internet -...

Question 14

The creation of election websites favors emerging candidates with a strong message.

Accepted Answer

This is because emerging candidates with a strong message can use their website to effectively communicate their platform, values, and campaign message to voters who may not be as familiar with them. Additionally, a well-designed and user-friendly website can help these candidates establish credibility and appear more professional to potential supporters.

Question 15

Explain how scientific polls work, and discuss the pros and cons of public-opinion polling.

Accepted Answer

The answer of Explain how scientific polls work, and discuss...

Question 16

For most Americans, U.S.policy toward small business is a salient issue.

Accepted Answer

The answer of For most Americans, U.S.policy toward small business...

Question 17

The term sound bite was developed out of the advertising industry's recognition that people are likely to remember short, punchy messages.

Accepted Answer

The term "sound bite" did indeed originate from the advertising industry's understanding of the effectiveness of short and memorable messages.

Question 18

The use of negative advertising or "attack ads" has increased in current election campaigns.

Accepted Answer

Negative advertising or "attack ads" has become a prevalent strategy used by political campaigns to discredit their opponents and sway voters. Studies have found that the use of negative ads has increased in recent years.

Question 19

The number of people who watched the CBS, NBC, and ABC evening news shows in 2008 was about half that of 1980.

Accepted Answer

The statement says that the number of people who watched evening news shows on CBS, NBC and ABC in 2008 was about half the number who watched in 1980. This statement is true.

Question 20

The Internet allows candidates to reach a growing portion of the public twenty-four hours a day, at little cost, and without reliance on the traditional media.

Accepted Answer

The statement accurately describes the benefits of the internet for political candidates. It allows them to effectively reach a larger audience at a lower cost, without having to rely on traditional media.

Quiz 4: Public Opinion and the Mass Media

Many media experts believe that longer advertisements and news spots would solve the problem of negative advertising.