A company that follows the marketing concept philosophy should:

Question

Quizplus · Accepted Answer

The marketing concept philosophy focuses on serving the needs and wants of profitable customers, rather than trying to serve every customer need at all costs. This approach allows a company to allocate its resources more efficiently and effectively to generate the greatest return on investment. While it is important to understand and value customer feedback and satisfaction, blindly following the mantra that the "customer is always right" or that there is no such thing as a bad customer can result in a company making unprofitable and unsustainable business decisions.

A Company That Follows the Marketing Concept Philosophy Should