An organization spends heavy research and development and has a product focus.This organization is likely to have a ________ driven approach to the marketplace.

Question

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An organization that heavily invests in research and development and has a product focus is likely to have a technology-driven approach to the marketplace. In this approach, the organization prioritizes creating new technology or improving existing technology to meet customer needs and preferences. While marketing, sales, and customer satisfaction are important factors, the primary focus is on technological innovation.

An Organization Spends Heavy Research and Development and Has a Product