Dell allows its customers to add or remove functionalities from a core product while placing the order.This is an example of:
A)mass customization.
B)selective marketing.
C)user modeling.
D)behavioral targeting.

Question

Quizplus · Accepted Answer

Dell's customization offerings allow for mass customization, as customers are able to personalize their core product to fit their individual needs and preferences.

Dell Allows Its Customers to Add or Remove Functionalities from a Core