The ________ communicates the reasons to buy a product/ service to a specific customer group.

Question

Quizplus · Accepted Answer

The core strategy of a business includes the target market and value proposition, which communicate the reasons to buy a product/service to a specific customer group. A mission is a broad statement of the company's purpose, objectives are specific goals, and the marketing mix includes tactics related to product, price, promotion, and place. None of these options specifically address communicating reasons to buy to a customer group.

The ________ Communicates the Reasons to Buy a Product/ Service