Once the decision has been made to enter a country,the most important decision is:

Question

Quizplus · Accepted Answer

The mode of entry is the most important decision because it determines how the company will establish itself in the foreign market and how much control it will have over its operations. Different modes of entry have their own advantages and disadvantages, and the company needs to choose the mode that best aligns with its goals and resources. The cost of entry, distribution strategy, and pricing can all be adjusted based on the mode of entry chosen, making it the most crucial decision.

Once the Decision Has Been Made to Enter a Country,the