The ________ is the criterion by which the success or failure of the strategy is measured.

Question

Quizplus · Accepted Answer

The objective is the specific goal that the strategy aims to achieve, and it serves as the criterion for evaluating the success or failure of the strategy. Customer targets and competitor targets are important factors in developing a strategy, but they are not the criteria for measuring its success or failure. The marketing mix refers to the combination of product, price, promotion, and distribution strategies used to achieve the objectives of the strategy.

The ________ Is the Criterion by Which the Success or Failure