Customers who have purchased your product or service are familiar with its benefits.Assuming that your customers enjoyed the consumption experience,there is often potential left in the market from the current customers who could be persuaded to buy more.You,as a marketing manager,should therefore prioritize:

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The best strategy to pursue in this scenario is a market penetration strategy. This strategy involves focusing on increasing sales of existing products to existing customers. Since these customers are already familiar with the benefits of the product or service, it is easier to persuade them to buy more. This can be achieved through tactics such as targeted promotions, loyalty programs, and cross-selling. Market development strategy is focused on expanding into new markets, which is not relevant in this scenario. Diversification strategy involves developing new products for new markets, which is also not relevant. A product development strategy would involve creating new products for existing markets, which is not the best approach in this scenario.

Customers Who Have Purchased Your Product or Service Are Familiar