Marketing managers use a market penetration strategy to target:

Question

Quizplus · Accepted Answer

Market penetration strategy focuses on increasing the market share of an existing product or service among existing customers or customers of direct competitors. The goal is to convince these customers to switch to the company's product or service. Therefore, option C is the best choice as it includes the individuals who are either buying the company's product or service or its direct competitors.

Marketing Managers Use a Market Penetration Strategy to Target