When a marketing manager is dissatisfied with the current positioning of his/her product or service and seeks a new perceived advantage,it is called:

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When a marketing manager is dissatisfied with the current positioning of his/her product or service and seeks a new perceived advantage, it is called brand repositioning. This means that the company wants to change how consumers think about the brand and its products/services. Brand positioning refers to the initial process of creating a position for the brand in the market. Perceptual mapping is a visual representation of consumer perceptions of different brands. Brand extension refers to using the same brand name for a new product or service in a different category.

When a Marketing Manager Is Dissatisfied with the Current Positioning