Which of the following sketches the sales history of a product category over time?

Question

Quizplus · Accepted Answer

The product life cycle represents the sales history of a product category over time, including introduction, growth, maturity, and decline phases. It illustrates how sales and profitability change in response to market conditions and competition. The other options listed (value proposition, competitive analysis, and brand equity) focus on different aspects of marketing strategy and do not provide a historical overview of sales performance.

Which of the Following Sketches the Sales History of a Product