When the ________ is put to work in a market place,it is known as product positioning.

Question

Quizplus · Accepted Answer

Product positioning is the process of identifying and communicating the unique selling points of a product to the target audience. This involves creating a value proposition that highlights the benefits and advantages of the product over its competitors. Therefore, the correct choice is A) value proposition. The other options are not directly related to the concept of product positioning. Brand equity refers to the value and perception of a brand in the marketplace, while marketing strategy refers to the overall plan for promoting and selling a product. Perceived difference is a related concept but is not commonly used in the context of product positioning.

When the ________ Is Put to Work in a Market