Most likely,marketing managers would like to be first in the market because:

Question

Quizplus · Accepted Answer

Being the first mover in the market helps in creating brand awareness and establishing the product as a prototype, which in turn can help in creating a first-mover advantage. This advantage can lead to greater market share and profitability for the company. However, being the first mover also involves risks such as high investment costs and uncertainty about the market acceptance of the new product. Therefore, marketing managers should carefully evaluate the potential benefits and risks before deciding to be the first mover in the market.

Most Likely,marketing Managers Would Like to Be First in the Market