The maximum sales of a product category reasonably attainable under a given set of conditions within a specified period of time is known as:

Question

Quizplus · Accepted Answer

Market potential refers to the maximum sales achievable for a given product category under the prevailing conditions such as economic, social, and demographic factors. It represents the upper limit of demand for a product or service in a given market. Market forecast, on the other hand, is a projection of future sales of a product or service based on past trends and market analysis. Sales forecast is an estimation of the quantity of a product or service that will be sold during a specific period. Market attractiveness refers to the degree of appeal of a particular market. Therefore, the best choice is A - Market potential.

The Maximum Sales of a Product Category Reasonably Attainable Under