As a result of the search for alternatives through internal and external information sources,customers form three different sets of options.The ________ set is the set of products from which the customer will choose to purchase.

Question

Quizplus · Accepted Answer

The evoked set is the set of products that customers consider while making a purchase decision based on their past experiences, knowledge, and external sources of information. This is the best choice because it directly answers the question and is the most relevant term to describe the customer's options. The other options are not as accurate in describing the customer's decision-making process.

As a Result of the Search for Alternatives Through Internal