Marketing managers are interested in variables such as usage rate and degree of loyalty.Which category of descriptor variable do these fall under?

Question

Quizplus · Accepted Answer

Usage rate and degree of loyalty are examples of behavioral variables which focus on consumer behavior and usage patterns. These variables can be used by marketing managers to develop targeted marketing strategies and to segment their markets based on consumer behavior. Geographic variables are based on location, demographic variables are based on personal characteristics like age or income, and psychographic variables are based on attitudes and values.

Marketing Managers Are Interested in Variables Such as Usage Rate