As a result of the search for alternatives through internal and external information sources,customers form three different sets of options.The ________ set is the set of products the customer has actually chosen within a specified period of time.

Question

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The purchase set is the set of products that the customer has actually chosen, indicating that they have made a purchase or decision to buy within a specified period of time. The other options, consideration set and evoked set, refer to options that the customer is considering or may consider, but have not necessarily made a decision to purchase. The inert set refers to options that the customer is aware of but does not necessarily consider or actively seek out.

As a Result of the Search for Alternatives Through Internal