Pure awareness research that uses ________ recall gives the respondents a list from which to choose brands.

Question

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Pure awareness research using aided recall provides the respondents with a list of brand names, which helps them to remember the brands they have seen or heard of. This method is helpful when researching how well-known a brand is, but it may not provide information on the strength of the brand's association or the consumer's preference for the brand.

Pure Awareness Research That Uses ________ Recall Gives the Respondents