The task facing the marketing manager is to identify variables that describe customers in terms of their inherent characteristics,called descriptors,and to link those variables to customer behavior toward the product or service.

Question

Quizplus · Accepted Answer

This statement is true as it describes the primary task of a marketing manager, which is to identify customer characteristics and link them to customer behavior towards a product or service. This process is known as market segmentation, which helps the marketing manager to tailor their marketing strategies and target specific customer groups more effectively.

The Task Facing the Marketing Manager Is to Identify Variables