Market segmentation breaks mass markets into segments that have different buying habits.

Question

Quizplus · Accepted Answer

Market segmentation is defined as the process of breaking down a larger target market into smaller segments with similar needs and characteristics. The main purpose of market segmentation is to identify groups of customers with different buying habits, preferences, and behavior, and tailor marketing efforts to meet their specific needs and wants more effectively. Therefore, the statement "Market segmentation breaks mass markets into segments that have different buying habits" is true.

Market Segmentation Breaks Mass Markets into Segments That Have Different