The concept of segmentation is important because it implies an understanding that customers are homogeneous.

Name: The concept of segmentation is important because it implies an understanding that customers are homogeneous.
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Question

Quizplus · Accepted Answer

The concept of segmentation actually implies the understanding that customers are not homogeneous, but rather have unique needs and characteristics that can be used to group them into segments for targeted marketing efforts.

The Concept of Segmentation Is Important Because It Implies an Understanding