________ is the concept that a customer will adopt an innovation only if he or she considers it to be an improvement over the current product being used to satisfy the same need.

Question

Quizplus · Accepted Answer

Relative advantage is the concept that an innovation must have some perceived advantage over the current product or solution that the customer is currently using in order for the customer to adopt it. This advantage could be in terms of cost, performance, efficiency, effectiveness, or any other criteria that the customer considers important. Therefore, option C is the correct choice. Option A (Observability) refers to the extent to which the results of an innovation are visible to others, while option B (Planned obsolescence) refers to the purposeful designing of products to become outdated or useless over time. Option D (Need recognition) refers to the process by which the customer recognizes the need for a product or service.

________ Is the Concept That a Customer Will Adopt an Innovation