Increase in trialability of an innovation is positively related to its success.
Correct Answer:
Verified
Q76: For many products and services,the value of
Q77: According to the VALS system developed by
Q78: A customer analysis is one of the
Q79: In regard to the adoption of new
Q80: _ is the concept that a customer
Q82: The set of products that the customer
Q83: The perceived complexity of the innovation is
Q84: It is of little use for marketing
Q85: Forrester Research Inc.,a well-known technology consultant,divided consumers
Q86: Economic theory predicts that rational customers will
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents