An example of a modified rebuy situation would be the purchase of paper clips for a company.

Question

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A modified rebuy situation involves a purchase where the buyer has purchased a similar product in the past but is looking to change some specifications, supplier, or product requirements. Purchasing paper clips, which are typically standard office supplies with no significant changes in specifications, would more likely be considered a straight rebuy rather than a modified rebuy.

An Example of a Modified Rebuy Situation Would Be the Purchase