After the need has been determined,the next step in the buying process is to determine the characteristics of the product or service needed as specifically as possible.

Question

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After the need has been determined, the next step is to identify the specific characteristics or features of the product or service that meet that need. This involves considering factors such as quality, performance, price, brand, and other relevant attributes. The more specific and detailed the criteria, the easier it is to identify potential suppliers or products that meet those standards. Therefore, this statement is true.

After the Need Has Been Determined,the Next Step in the Buying