If a brand pursues a profit objective at the expense of share loss,the objective is usually called a ________ if the ultimate intention is to drop the product.

Question

Quizplus · Accepted Answer

A harvest objective is pursued when a company decides to focus on maximizing short-term profits and selectively reducing expenses, even if it means losing market share. It may be a prelude to dropping the product altogether, as the company squeezes as much profit as it can from the product before completely phasing it out.

If a Brand Pursues a Profit Objective at the Expense