A product category is also known as a:

Question

Quizplus · Accepted Answer

A product category is the broadest level of grouping products based on similar characteristics and features. It represents a range of products that are similar in nature and target the same consumer needs. A product class is another term used to describe product categories. A product brand is a specific name given to a product by its manufacturer. A product variant refers to variations of a specific product within a product line. A product type can refer to a subset of products within a product category, but is not as commonly used as product class or category.

A Product Category Is Also Known as A