Which of the following types of competition can be defined as products or services that the customer views as fulfilling the same need?

Question

Quizplus · Accepted Answer

Generic competition refers to products or services that the customer views as fulfilling the same need. Product form competition relates to products that are different in form but serve the same function. Product category competition relates to products that are in different categories but compete for the same budget or consumer need. Budget competition refers to products that are competing based on price rather than features or benefits.

Which of the Following Types of Competition Can Be Defined