Which of the following examples best represents product form competition in drip coffee machine category?

Question

Quizplus · Accepted Answer

Product form competition refers to competition among products that have similar features and perform the same function. In this case, other brands of coffee drip machines would be the most direct product form competition for a drip coffee machine. Percolators and espresso machines are different types of coffee makers and would not be considered product form competitors. Juicers and water purifiers are completely unrelated products and pots and pans are not coffee makers at all.

Which of the Following Examples Best Represents Product Form Competition