For industrial products and services,which of the following sources of information is considered to be useful?

Question

Quizplus · Accepted Answer

For industrial products and services, the company's own sales force is often considered to be a valuable source of information. This is because the sales force interacts with customers and understands their needs and preferences, providing insights that can inform product development and marketing strategies. Information related to coupon usage is more relevant for consumer products, while media advertising and advertising agencies may be useful for both consumer and industrial products, but are not the most specific or targeted sources of information for industrial products.

For Industrial Products and Services,which of the Following Sources of Information