When a marketing manager conducts a competitive assessment of his own business,which of the following contains a summary of the different components of this analysis?

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A SWOT analysis is the best choice for conducting a competitive assessment of a business as it includes an analysis of the company's strengths, weaknesses, opportunities, and threats, which helps in identifying the areas where the company needs to improve and where it has a competitive advantage compared to its competitors. The other options, such as the BCG matrix, perceptual mapping, and conjoint analysis, are useful in analyzing the company's product portfolio, customer perceptions, and pricing strategy, respectively, but do not provide a comprehensive analysis of the company's competition.

When a Marketing Manager Conducts a Competitive Assessment of His