Brand loyalty is a component of:

Name: Brand loyalty is a component of:
Brand: Quizplus
Rating: 4.8 (48 reviews)

Question

Quizplus · Accepted Answer

Brand loyalty is the degree of attachment or commitment a consumer has to a brand. It is a component of brand equity, which is the overall value of a brand to a business. Brand equity includes other factors such as brand awareness, perceived quality, and brand associations, but brand loyalty specifically refers to the loyalty of customers to a brand.

Brand Loyalty Is a Component Of