Which of the following is one of the main considerations for the fit of an extension to the parent brand category?

Question

Quizplus · Accepted Answer

The transferability of associations is one of the main considerations for the fit of an extension to the parent brand category. This means that the extension should be able to leverage the existing positive associations that consumers have with the parent brand, while avoiding any potential negative associations that could harm the overall brand image. Factors such as the simplicity of the logo or the amount of money invested in brand building are not directly related to the fit of an extension to the parent brand category. The extent to which people are aware of the brand can be a consideration, but it is not as central as the transferability of associations.

Which of the Following Is One of the Main Considerations