Product positioning is an activity that takes the value proposition and puts it to work in the marketplace by planting the competitive advantage in the minds of customers.

Question

Quizplus · Accepted Answer

This statement accurately defines the concept of product positioning. It involves creating a distinct image or identity for a product in the minds of target customers, based on its unique benefits, features, or attributes that differentiate it from competitors. The objective of product positioning is to influence customer perceptions and preferences, leading to increased demand and market share for the product.

Product Positioning Is an Activity That Takes the Value Proposition